A Momentary Hi-Jack of the Ol’ Miner’s Meanderins’ by the staff at Miners Mix…

To our loyal readers:

Miners Mix takes pride in producing 100% natural seasonings and easy-to-prepare mixes and spice blends. Memorable meals are a balance of salt, spices and natural food flavor. Our motto is “If it didn’t exist in 1850, it ain’t in here”. Miners Mix seasonings complement the natural flavor; they do not become the primary flavor.  Commercial seasonings tend to be loaded with salt, MSG, and/or preservatives that interfere with flavor balance.  We couldn’t find low salt seasonings that subtly enhance, yet preserve the important flavor balance, so Miners Mix was born.  We have 100% naturally succeeded!

Miners Mix was founded 6 years ago this coming September in the Mother Lode region of California. The distance we’ve come, on a miniscule working capital is an accomplishment of which we’re all extremely proud.

When we started on this journey, we had zero knowledge about the foods business and found no help, despite intensively searching. We sought advice and mentoring from the SBDA and anyone else who might provide insight and input about where to find the needed barcodes, nutrition panels, co-packer to package our products, and label printing and design.  When asked where, and how, etc. for this information, most folks shrugged their shoulders, however, we persevered and found these things on our own.

Today we gladly serve as a resource for all who are looking to start their own foods business and we freely share with them any and all information and advice we’ve gathered and learned over the years.  Just drop us a line with your questions.

Miners Mix has just begun to show profitability and the time has come to begin expanding to locations and markets far beyond those we can service ourselves. We greatly want to expand our presence into the gift basket and gourmet foods industry (you can find us today in Man Crates!).  Gift baskets are a gigantic industry into which our products fit perfectly. To accomplish this goal, we need to wow buyers by sampling and showing Miners Mix at gourmet and gift trade shows in Las Vegas, San Francisco, LA, and/or other regions.

Shows are very expensive.  Registration costs can range to $3,400 for a 10’ X 10’ booth.  Electricity, is additional, often $500 or more for some of these shows.  Most shows extend over several days and the hours are very long, 12-14 hours total per day.  We estimate we’ll likely need at least six people to work the booth during a show.  Lodging and meals for everyone working the booth can run upwards of $7,000 per show.  Shows in San Francisco, Las Vegas and Los Angeles will require lodging, meals, ground transportation, and show registration, to name a few costs.  Costs will total over $11,000, just to attend one show.

We need help to attend a gift trade show in San Francisco, Las Vegas, or Los Angeles in order to get in front of buyers for gift baskets and the gourmet foods trade.  None of us associated with Miners Mix have any doubts about the outcome if we can talk to buyers directly at a show.  If you’d like to help us get where we’re going, please click here.

Enough begging!  We now happily return you to the Ol’ Miner himself.


About minersmix

In early 1849, Joshua Shelby was working as a cook in a fancy St. Louis restaurant. The hottest topic among the patrons there was the rivers of gold that had been found out in California. These seemingly easy pickins stoked a full-blown case of Gold Fever! The only cure was a pick axe and gold pan way up in the Sierra Nevada Mountains which lay far to the west. In mid 1849, Shelby loaded up his wagon and along with hundreds of other would-be prospectors he headed west to California. Eventually he settled in the Mother Lode region, not far from what became Yosemite National Park. Accompanied by his trusty mule Codie, and panning along the Merced River, Shelby found a little gold, but eventually grew tired of the backbreaking work. Looking around for something else to provide a living, Shelby realized that the gold mines and camps dished up awful, bland food that failed to stick to a man's ribs and about which the miners complained constantly. Falling back on his skills, recipes, and spice blends, Shelby took a job as a gold camp cook which led to local fame and a little fortune. He soon developed a reputation as a first class frontier chef famous for good 'ol fashioned home-style cooking. Joshua Shelby's trademark spice and rub blends were always chock full of flavor and new blends continuously evolved as immigrants of from far off countries arrived in the camps, some with exotic and rare spices with flavors he'd never encountered before.
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